How will you use value messaging to consistently guide your sales conversations?
Are you ready to differentiate on value not price?
The competitive intensity of B2B markets is increasing for most industries. Winners will consistently deliver value for their customers and take market share, losers go out of business.
Customers are looking for ways to rationalise suppliers and engage later in their buying cycle for commodity purchases. But they also want to understand how they can be more competitive.
Your sales people need more help. They need insights to support the right conversations with new prospects, they need guidance on how to be great in discovery and they need a powerful way to present your unique value proposition.
Marketing, commercial and sales enablement teams all have a role to play in supporting the front line sales effort.
Are you really competitive, or do you need a better way of selling?
Why sell value?
Connected elements of the Value Builder Canvas.
The Value Builder Canvas provides a joined up framework, so your team can work together with marketing, L&D, commercial operations and management to deliver an better customer experience.
Value selling assessments
Are you ready to differentiate on value not price? Specific, detailed assessments will help you to understand your true readiness guide improvement efforts.
Value Builder messaging
Build a comprehensive guide to value selling conversations. Involve sales, marketing and commercial teams to ensure a joined up approach to winning.