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Value Builder Canvas for winning conversations

The competitive intensity of B2B markets is increasing, companies must respond to be amongst the winners in their industry. Are you ready to sell value?

Sales people are looking for help. They need insights to inform customer conversations, relevant help for effective discovery and a structured approach to present value and differentiate. 

Marketing and sales enablement teams must support the front line sales teams. With a common approach teams can work together better and deliver a more joined up customer experience. 

Are you competitive, or do you need a better way of selling? 

To talk about how Value Builder Canvas can improve your conversations.

Connected components of our Value Builder Canvas approach.

Re-usable canvas templates and guidance

A comprehensive set of structured Canvas templates to guide value selling activities.

Facilitated enablement workshops

Involve sales, marketing and sales enablement teams in building and practising the use of Canvas.

Aligned with Outside In Selling tools

Capture outcomes in DealSheet and AccountPlan for re-use of value insights

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