Sales ops & enablement teams must help sales improvement stick
When there is pressure to improve how your company sells, this typically lands at your door.
Sales ops and enablement teams have overlapping responsibilities.
You are responsible for skills development, sales reporting, sales process, tools, training, coaching, playbooks and more. A broad remit but increasingly with a focus on improving sales effectiveness.
At the same time, your sellers want to be guided, coached and supported to help them to hit their numbers.
The most common challenge we see relates to a disconnect between the strategy and the implementation.
How are you creating a joined-up sales ops and enablement strategy for your team?