2015 research

Read Outside In’s opportunity management research report and compare yourself against the best.

Outside In undertook detailed research to understand how the best B2B organisations manage opportunities.

We talked to small businesses through to large enterprises to identify best practice in relation to opportunity and pipeline management.

The ‘best’  performers (represented by 18% of responders) set the standard for the ‘rest’. We found that these companies outperformed the ‘rest’ in growth over a two year period. They do things differently.

  • The best performing companies achieve more
  • They win more, they win faster and they were more predictable.
  • They were better able to control pipeline slippage.

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