Investment Case Development
“We are now so much more confident of the potential for this service and Outside In were able to accelerate the whole process for us”
We accelerated the decision making process and allowed for faster time to market at lower risk
Our focused activity meant that the decision could be accelerated and time to market reduced by 3 months. This was important to the client as it helped them to steal a march on potential competitors in the market and do so at minimal risk.
We identified potential customers and engaged with them to capture value perception and key requirements.
Following some market segmentation work we worked with a targeted set of clients to understand the potential value to them of a new way of working.
We engaged with these potential customers in the public sector to understand the key components of their internal business case. This was supplemented by desk research on potential target market size and we used this to quantify the potential for this service.
We validated the market appetite for such a solution and our findings as part of the overall “go to market” plan.
A division within a $1bn security services company were looking to launch a new product to market. They needed help.
We were asked to help with market research and prepare supporting information for the investment case needed to raise development funds. At their product investment review they needed to understand the dynamics of the market and the level of acceptance they might expect on launch.