Meeting a senior executive once is easy. Demonstrate value and it is possible to meet them again and again.
Getting “higher and wider” in target customer accounts often helps to unlock new budgets and opportunities, although achieving this is not always straightforward.
Accelerating growth often relies on the sales team building new relationships with new people, often requiring access to the C-level suite for bigger opportunities. Use our proven Discussions approach to plan your discussions with senior executives we are able to help you to effectively engage senior buyers.
Use outside in thinking to;
- Understand the industry and challenges faced by your clients
- Understand how clients create value in their organisation
- Plan your engagement to challenge and grow
- Improve sales team capability to engage successfuly and generate opportunity
- Change the conversation from widgets to value
Please do get in touch if we can help further.