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Set up your Account Planning approach for success

Article published by the Institute of Sales Management in Winning Edge

Garry Mansfield and Steve Hoyle collaborated to write an article on how to approach account planning in a b2b company.

Based on decades of experience in this field, the authors offer a simple approach, with key considerations to help you to build a sustainable and effective approach to managing key accounts.

The article was published in the Institute of Sales Management (ISM) members magazine, Winning Edge, in 2018.

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