About us

Outside In is a specialist in high value, business to business sales. From Strategy to implementation we work as a part of your team.

We are a specialist UK B2B sales consultancy established in 2008 out of frustration with too many “silver bullet” product and service companies selling the next big thing.

We appreciate that sales performance challenges are more complex than a single fix will provide. You need to blend improvements to your offer, your people and processes.

We work “outside-in”, focused on your needs and investing the time to understand where improvement potential lies. We then field the right multi-disciplinary team for your project.

Since our inception, Outside In have worked with our clients to develop a suite of B2B sales applications to support and embed our consultancy work. These applications are Salesforce native and help with opportunity management, account and pre-call planning. The SalesCoach app supports managers in coaching their team.

In addition to our own solutions, we are proud to partner with leading companies to help provide the very best solutions to our customers. We are a Salesforce ISV partner, a certified partner of Objective Management Group and we have technology solutions from other companies too.

Why us?

We understand your world
We are career B2B professionals in sales, sales management and sales transformation.

We have led sales teams numbering hundreds of people, worked in SMB sales, mid market through to global account management.

We understand your world is complex. We can help.

We work as part of your team
We work as part of your team, focused on helping you to succeed.

We will challenge your thinking but only to ensure you have the right plans and then we get right behind you, providing additional and experienced resource to speed up implementation.

We offer practical help
We don’t believe in long reports or overly theoretical waffle.

We offer practical, implementable answers and work along side you to deliver successfully. We aim to make things easy and not over complicate things to try and prove how clever we are.

We bring Outside In thinking
We focus on mutual value for you and your customers as the number 1 priority.

Using this insight we develop activities that equip your sales and marketing teams to sell more successfully.  We work with your team to bring a fresh and new perspective.