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There is a better way of selling.


Outside In works with B2B sales leaders who are interested in systematically improving the quality of their selling.


Why is it important you improve the quality of your sales team?

Are you “doing more” and yet “getting less”?

Are you frustrated by inconsistent results or stressed that performance is so unpredictable?

More activity alone will not deliver the growth you seek. 

Customers expect higher quality engagements. See how the world has moved on in the video.

Improved sales-quality will help you keep one step ahead of your competition.

Are you keeping up or leading the way?


Using a 4 STEP consultative approach you can fix the right problems with sales-quality.


Always start with a detailed sales performance assessment. Get answers to your key questions related to selling.


We are problem solvers for B2B sales leaders.


Are you certain that you’re fixing the right problems to deliver growth?

Many companies are solving the wrong problems.

We work ‘outside in’, as part of your team to ensure you find the right answers.

The net result.

You find a better way of selling.


Garry actively listened in order to learn and understand the most important challenges for my team. He then worked with me to develop and deliver the right interventions to lift performance.

He provided wonderful support in engagements with the wider executive stakeholders to build advocacy and consensus.

Gareth Jones

Head of Desk Sales, Virgin Media Business

Outside In completed a thorough assessment of our sales capability and presented a clear and coherent set of recommendations for our future development.

The five recommended areas remain at the centre of our plans for the future. 

Robin White

Sales and Marketing Director, Nationwide Platforms / Lavendon Group

Latest articles from our BLOG  

Forget outcome measures

If you are trying to track the improvement of your sales team’s performance based on outcome measures/targets, you’re [mostly] wrong. Read this to find out why.

New normal selling – Growth plan

CEO Steve and his team make some tough decisions on their growth strategy. Read about their focus for sales and marketing in the new normal.

New normal selling – Challenge

CEO Steve starts with three words written on his page, new normal recovery. What does the current world mean for his company’s approach to Sales? Part 1/2

Why you should focus on selling value

A case for why selling on value is the way forward.

Your company value proposition defines how you must sell.

How will you focus your sales effort to make best use of your company value proposition? Heres how to select one of three possible approaches.

To discuss how we can help you to transform your sales performance

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