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Helping you to build a 'Better way of selling’

We help you to solve the right sales related problems and accelerate growth.

The right salespeople outperform the market

Sales Candidate Assessments | Sales Force Evaluation | Coaching 

Messaging to differentiate on value not price

Value Builder Messaging | Business Case Building | Selling Tools | Sales Consultancy

Sales tools that guide and enable salespeople

Selling Tools   |  Manager Insights   |   Sales Enablement

Lowering the risk of your sales initiatives

Sales Force Evaluation  |  Company Assessments  |  Sales Transformation Consultancy

B2B companies need to compete, and for many this means differentiating on value rather than price.

If you are trying to do this today, you’ll know how hard it is. To improve your chances of success, focus on the 4-P’s of Sales performance:

> Align your strategy and initiatives with PURPOSE

> Place the right PEOPLE in the right roles and coach improvement

> Enable sellers with a compelling VALUE PROPOSITION.

> Use the right SALES PROCESS and tools to consistently guide actions

For success you must deliver against all four dimensions of sales performance. 

Four sales performance related questions

How will you understand, coach and improve sales team performance?

A Sales Force Evaluation will assess whether or not your sales team can deliver more competitive advantage.  Hire the right people and identify key skills to coach to develop salespeople, managers and leaders. 

How will you use value messaging to consistently guide your sales conversations?

Sales, marketing and commercial teams work together, using our Value Builder Canvas as a value messaging framework to guide prospecting, discovery, presenting value and differentiating your company.

How can you simplify process & tools to deliver consistency and raise sales intelligence?

Simple and intuitive process and tools that extend Salesforce will guide consistency. Increase your team’s CRM adoption and present timely, accurate and insightful data to support better sales management.

How will you accelerate time-to-value and lower the risk of your sales transformation efforts?

To deliver your ‘better way of selling’, you must implement change effectively. Our consulting services will help you to transform sales; accelerating sales improvement initiatives and lowering your risk.

To discuss how we can help you transform and sustain sales performance

Latest articles from our blog.

How to do discovery.

Do you want to improve your discovery process? Here’s a structure you can use to improve this area of your sales process.

Discovery is the foundation of selling value.

Poor discovery is the biggest root cause of lost deals and pipeline slippage. Here’s some ideas on what to do about it for B2B sellers.

Sales Technology ALONE is not your silver bullet.

Sales technology has some amazing potential benefits. Why do some companies realise value and others do not? Read this to find out why.

Automation is the enemy of intimacy

If you are selling complex B2B solutions then automation is your enemy! It’s not helping you to win and here’s why.

What a Spanish fruit stall owner taught me about engaging with C-suite contacts.

Companies want their sales people to gain access to the C-Suite. Nice idea BUT are they ready? This short story shows why it can be a risky strategy.

To discuss how we can help you transform and sustain sales performance

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