Helping companies to implement modern, value based, consultative selling

We help B2B sales leaders, to improve sales performance and find ‘a better way of selling’.

Our approach is diagnostic-led, data-driven and technology-backed.

A map is no use if you don't know where you are

Always start your journey toward consultative selling understanding where you are today.

Use sales-specific assessments to deliver the insights you need to focus on the improvements you need.

Your sales managers are a force-multiplier for change

Sales coaching is the best way to improve sales performance and have your changes stick.

Typically sales managers want to coach, but just don’t know how to get started.

Digital Sales Transformation is at the heart of modern selling.

With digital at the heart of your sales function, you are better placed to compete in the modern sales world.

Simple solutions embedded into your process can hugely improve insight, awareness, adoption and results.

Do you want to improve sales performance?

If you want to improve, there are three important steps.

Which step are you at today?


When your results are below expectations, and you don’t know WHY you’re underperforming or WHAT to fix.

more >


If you know your challenges, but you’re unsure HOW & WHEN to prioritise activities to deliver the improvements required.

more >


Now you must MAINTAIN THE GAIN, how will you consistently deliver your new way of selling in your business process?

methodology >  or   tools >

Quick 25 Sales Health Check

Take this quick fire, 25 question health check in a few minutes.

Score your company’s current B2B sales capability and get a free Report to your inbox.

Outside In can support you at each phase of your journey.

We have the building blocks required to deliver a successful sales transformation program, and the grey hairs to know how best to deploy them.

The world’s best B2B Sales Force Evaluation approach

A comprehensive value-centric sales methodology

Sales coaching and skills development

Tools & apps to embed new habits

Garry actively listened in order to learn and understand the most important challenges for my team. He then worked with me to develop and deliver the right interventions to lift performance.

He provided wonderful support in engagements with the wider executive team.

Gareth Jones

Head of Desk Sales, Virgin Media Business

Outside In completed a thorough assessment of our sales capability and presented a clear and coherent set of recommendations for our future development.

The five recommended areas remain at the centre of our plans for the future.

Robin White

Sales and Marketing Director, Nationwide Platforms / Lavendon Group

Outside In were able to accelerate our adoption of the core building blocks for sales performance.

James Dinsdale

Managing Director, G4S UK

Read more about how specifically we help Sales leaders, sales enablement & ops teams and Salespeople.

Would you like to discuss your challenges and how you might go forward?

Book a free, no-obligation, 30-minute consultation today.


New normal selling – Challenge

CEO Steve starts with three words written on his page, new normal recovery. What does the current world mean for his company’s approach to Sales? Part 1/2

New normal selling – Growth plan

CEO Steve and his team make some tough decisions on their growth strategy. Read about their focus for sales and marketing in the new normal.

Forget outcome measures

If you are trying to track the improvement of your sales team’s performance based on outcome measures/targets, you’re [mostly] wrong. Read this to find out why.

DealSheet, DealCoach and enablement links.

DealSheet got better today – with DealCoach as standard to help sales managers improve the effectiveness of opportunity reviews and embeded enablement links to support salespeople.

Training is the go-to for lazy sales managers

The go-to development option for lazy sales managers is “training”. In this short post learn why this is such a poor option and the alternatives available.

Why you should focus on selling value

A case for why selling on value is the way forward.

Your company value proposition defines how you must sell.

How will you focus your sales effort to make best use of your company value proposition? Heres how to select one of three possible approaches.

Are you coachable?

Are you coachable as a sales professional? If not you are going to limit your success. Read more about the three key steps to effective coaching.

How to do discovery.

Do you want to improve your discovery process? Here’s a structure you can use to improve this area of your sales process.

Discovery is the foundation of selling value.

Poor discovery is the biggest root cause of lost deals and pipeline slippage. Here’s some ideas on what to do about it for B2B sellers.

Sales Ideas To Your Inbox

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