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Proposition

Build and communicate compelling offers

The best value propositions are built on customer insight. Sales and marketing teams can use insight in a relevant, compelling and valuable way to communicate your proposition more effectively and improve customer engagement. This is central to Outside In selling.

Benefits

Relevance

Build ‘playbooks’ from improved customer insights that guide your team to greater and faster success. Help them to educate, challenge and communicate your value clearly.

Success

Lower the risk of a ‘no-decision’ outcome by engaging customers with relevant propositions that compel them to act.

Loyalty

Deliver the promises you make in your value proposition to improve customer experience, retention and lifetime value.

BluePrint modules

Customer insights

Successful sales teams are relevant to the needs of a buyer and understand how their needs change at different moments in time. When you are more informed about buyers, and what is important to them throughout their buying journey, it is possible to focus on doing the right thing at the right time.

Compelling propositions

Building offers that people want will give you competitive advantage, and you can use this to capture market share in your selected markets. An effective approach to proposition development will control development costs, accelerate time to market and improve the success rate for new innovative offers.

Value playbooks

A step by step guide to building value based offers for customers that brings together sales and marketing teams. Build compelling conversations and supporting collateral that engage customers at the right time in their buying process, influencing the decisions required for continued growth.

Communicating Value

Sales and marketing teams who communicate value in a clear, convincing manner can influence customers more effectively. Get this right and reduce the length of the sales cycle, improve win rates and lower risk of a ‘no-decision’ outcome.

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