Outside In Resources

We’re constantly updating our resources with useful stuff related to sales improvement. There really is a better way of selling.

Read our blog and watch our videos and webinars to see the latest thinking from our team, hear about our happy customers in our case studies and access our sales improvement guides or latest research in our downloads.


A video sharing a simple framework that can be used by sales managers to develop individuals in their team. YOU CAN GROW is based on many years experience in b2b sales.

Example business case

Download the example DealSheet business case to show how improved opportunity management could positively improve your bottom line.

More value from CRM

Have you invested millions in your sales team and CRM? Do you need more return on this investment? Watch Outside In video.

Deal Strategy Guide

Download the Deal Strategy Guide to improve your sales performance, win more of your pipeline and have a more successful sales career. | First published by the ISMM.

Choosing Opportunities

This message is all about choices. Its about making the right decisions, personally and across a sales team. Taking calculated risks about which opportunities in your pipeline, are worth putting your limited time into.

Opportunity Management Research Infographic

At Outside In, we believe that one of the greatest success factors in B2B sales performance is how you manage your opportunity pipeline. We wanted to gather evidence to prove [or disprove] this belief. Download the high level research findings (infographic)

Focus on winnable deals

Hear our opinion on why it is vital that your sales team focus on winnable deals. Because some deals are winnable (giving a return) and other just are not (costing you a lot).

DealSheet helps a global satellite sales team to focus

“DealSheet works for us, bringing rigour to our P-WIN (win probability) and P-GO (opportunity will progress) measurements. It’s the main point of sales manager/director dialogue and makes a real difference in focusing on the real opportunities rather than those that will soak up effort, but not deliver in the end.”

Deal Sheet Installation Guide

For Salesforce administrators the installation guide can be downloaded below In addition this guide is available in the Deal Sheet folder in your Salesforce Documents tab.  

Deal qualification approach development

Deal Qualification approach development for global services company "Finally we have a common approach in our business to opportunity qualification" VP Sales Better win rates and deal governance, reduced costs and tighter alignment of goals. The BID to WIN ratio...

Customer experience program

The measure of customer satisfaction was significantly improved 50% growth in proportion of “Very satisfied” clients. Retention of a number of £1m+ accounts previously under threat. The awareness of customer value increased across the organisation   The client...

Go-to-market strategy development

Marketing campaign costs reduced by 75% and more orders were generated New clients were acquired in the target markets. Sales team time spent with customers was increased by 60% The ability to ‘qualify’ key opportunities improved, significantly lifting percentage win...

Discovery audit

We identified 3 priorities for performance improvement Accelerate new proposition development for 2 specific new offers Improve Qualification and opportunity management process Implement an initial performance management approach The client issue We worked with...

Proposition Playbook Development

A Fully documented and supported process helped to raise the bar in proposition development coaching Many £’000’s saved in 'wasted' proposition development costs Coaching of  live opportunities accelerated progress for selected propositions   The client issue...

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