Think Outside In. Transform sales.

We are a specialist B2B sales consultancy, using our tools and experience to help clients sell more successfully. Better sales performance requires a compelling proposition, capable people and effective process. How are you doing?

Talk with us.

Use DealSheet. Win more.

DealSheet simplifies opportunity and pipeline management for direct and partner sales teams. Sales leaders are better able to control pipeline risk and forecast more confidently. Everyone wins.

Read more about DealSheet

What we do.

B2B Sales Assessment

Understand priorities and how to accelerate improvements in sales performance.

Proposition Development

Develop compelling offers and prepare sales teams to engage with target customers.

B2B Sales Effectiveness

Make sales operations more effective with process and people improvements.


Improve opportunity management with our methodology embedded into your CRM.

Sales Performance Coaching

Develop the capabilities of sales teams through shared experience and 1-2-1 coaching

Customer Experience Management

Deploy a winning customer experience strategy to accelerate growth and improve retention.

About Outside In

We are a specialist UK B2B sales consultancy established in 2008 out of frustration with too many “silver bullet” product and service companies selling the next big thing. We all know that sales performance challenges are more complex than a single fix.

We work “outside-in”, focused on your needs and investing the time to understand where improvement potential lies. We then field the right  multi-disciplinary team for your project.

We are not a large or complex organisation, so we’re easy to work with. Our associate team of highly successful professionals are obsessive about meeting your demanding requirements. Since 2012 we have been a ISV Partner and we’re a Microsoft partner too, supporting our DealSheet solution that can transform opportunity management and win rates.

  • B2B Sales Transformation
  • Software Applications and Tools
  • B2B Customer Experience Management

Why us?

We understand your world

We are career B2B professionals in sales, sales management and sales transformation.

We have led sales teams numbering hundreds of people, worked in SMB sales, mid market through to global account management.

We understand your world is complex. We can help.

We work as part of your team

We work as part of your team, focused on helping you to succeed.

We will challenge your thinking but only to ensure you have the right plans and then we get right behind you, providing additional and experienced resource to speed up implementation.

We offer practical help

We don’t believe in long reports or overly theoretical waffle.

We offer practical, implementable answers and work along side you to deliver successfully. We aim to make things easy and not over complicate things to try and prove how clever we are.

We bring Outside In thinking

We focus on mutual value for you and your customers as the number 1 priority.

Using this insight we develop activities that equip your sales and marketing teams to sell more successfully.  We work with your team to bring a fresh and new perspective.

100% of our clients would recommend us

 ‘Outside In delivered the best outward facing work that I have seen at this company in 5 years’

Sales Director, Global IT

Outside In Thinking in our blog.

Trial Review Process

A key part of setting yourself up for success with DealSheet is the deployment of an effective review process for your opportunities. So what does this involve? Why do it? The objective of the deal review is to ensure that the sales professional and the sales... read more

Is your partner a good bet on this deal?

Right out of the box, let’s acknowledge that selling via partners is different to selling direct. Direct selling is often less complex than channel/partner/alliance sales. It’s you against a competitor to secure the contract from a prospective client. Of... read more

Read more Outside In Thinking

Read our Blog

Can we help?

Talk to us

Connect with us.


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