Welcome to Outside In Sales & Marketing

A specialist consulting team focused on B2B sales improvement.

Working “outside-in” focused on your needs, we can support you to succeed; improving consistency, motivation and engagement, opportunity and sales management.


DealSheet simplifies opportunity management, improves sales consistency and helps sales leaders identify pipeline risk  >>more

dealsheet +motivate


Use +motivate to extend DealSheet and improve engagement in sales >>more

Sales Consultancy

Our sales consultancy services will help to prioritise your sales improvement efforts in the right places >>more

The 7 habits of motivational B2B sales managers

A review of our latest webinar which discussed motivating sales people in order to improve engagement and inevitably performance and sales.

A structured approached to sales performance coaching

Using the simple YOU CAN GROW model we look at GROW in this short video, so you can systematically plan and execute more successful coaching discussions today.

The 7 habits of motivational B2B sales managers

Watch "The 7 habits of motivational B2B sales managers".

Press release: DealSheet recognised as a Top Sales Tool of 2016 by Smart Selling Tools

Nancy Nardin, Founder and President of Smart Selling Tools says, “Congratulations to Outside In Sales & Marketing. The market needs a solution like DealSheet. It provides immense value at a more affordable price than what’s available by others in the market.”

How to define your sales performance equation in :60

How can you think about sales performance in B2B. Our sales performance equation provides you with a simple approach to capture the very definition of performance.

Adopting a coaching approach to B2B marketing

Malcolm Nicholson from International Coaching News speaks to Garry Mansfield, Outside In Sales & Marketing about the impact and benefits of coaching.

iNspiring sales performance

How sales managers can build an inspiring sales culture, one that will develop sales performance, encourage, guide and motivate.

How YOU CAN GROW sales performance in :60

See how a simple model can revolutionise your coaching conversations with your team, use it and YOU CAN GROW individual and team performance

Press release: The challenge of the game – using competition to motivate better B2B opportunity management

Outside In Sales & Marketing (OISM) are excited to announce a partnership with CloudApps.


You can't manage outcomes such as revenue and customer experience. So, how do you manage the right activities and do the right things, right? A simple and easy checklist to use today.


How do you ensure your salespeople have the right capabilities for success? Use these simple performance frameworks for B2B sales and sales management.

How to ‘coach the middle’ in :60

Where do sales managers invest coaching time? This post shows that if you coach the middle you get a better return

Why you don’t need a ‘Moussa Sissoko’ : in 60 seconds

The story of Moussa Sissoko is a great lesson for sales managers looking to build a winning culture and high performing sales team.


A video sharing a simple framework that can be used by sales managers to develop individuals in their team. YOU CAN GROW is based on many years experience in b2b sales.

How to ‘move the middle’ in :60

Why do you need to focus on uplifting average performers? Because this is where your results will improve significantly.

How to help managers influence results in :60

How can you help front line sales managers to influence results in their team? A simple rule will help you prioritise in the right areas today.

How to focus a sales review discussion in :60

To focus a sales review, focus on things that can be done, achieved or progressed. If you improve the things you can control this will improve results.

How to handle “just find more X” in :60

How often does your review turn into a "just find X debate (more sales, more customers, more profit). Here's why it's the wrong conversation to be having

How to engage a final stage buyer in :60

Read this article to find out about the one overriding concern of a final stage buyer at the end of a typical b2b buying process.

How to engage a stage 2 buyer in :60

Read this article for ideas on key sales tools you can use at the mid point of the buying process, to help buyers progress their procurement process.

How to engage a stage 1 buyer in :60

Read this article the key sales tools you can use at the very first stages of the buying process, to help buyers progress their procurement process.

How to navigate the b2b buying process in :60

B2B buyers follow a three stage process for buying. A recent research study confirmed these steps, see here how to navigate this.

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